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The danger in the pursuit of skin whitening


For centuries, the trend of skin whitening, also commonly known as skin brightening has been growing rapidly as lighter skin has been believed to be associated with beauty, wealth, and social standing in many cultures.


In the attempt to reduce the amount of melanin, or pigment, in the skin to make it appear lighter, many products contain harmful ingredients like hydroquinone and even mercury which can cause severe side effects.


23% of French women are concerned by their skin tone.

36% of Spanish women are concerned by their skin tone.

40% of Chinese women aged 25-29 are engaged in a daily battle against dark spots.



It is common to experience a darkening of the skin around intimate areas, especially after puberty. With age, the protein present in the skin goes through an oxidation and degradation process that causes skin darkening, yellowness, and dullness. It could also be due to factors such as hormones, shaving, friction, and inflammation.


It may also be caused by hyperpigmentation, which is an accumulation of cells containing melanin, or inflammation caused by blemishes, ingrown hair, and other aggressors that can also cause hyperpigmented spots.


There are some steps you can take to help minimize the darkening of intimate areas such as avoiding wearing clothing that is too tight over the private area. Clothes that fit correctly let air flow through the area, keeping it dry and well-ventilated. Ensuring the skin is moisturized with Lip Balm will help to reduce friction and can help minimize darkening as well.


When shopping for products, especially for the intimate area, it is important to check the ingredients list to ensure it does not contain harmful bleaching ingredients like mercury, hydroquinone, or steroids.

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